Product design & engineering for startups & SaaS teams.
House of Koco is an independent design and engineering studio based in The Hague.

Enterprise B2b / Saas
Arcade
Koco led a full overhaul of Arcadeโs product, brand and marketing philosophy, and grew it into an $11M business in 9 months.

Digital Ecosystem / E-commerce
Samsung
E-commerce and content. Samsung brought Koco in to design the Ownerโs Lounge, a concept for a shop and content hub for Samsung owners.
Original IP / TTRPG
Ghostheim
Our own tabletop RPG. An original world we write and illustrate in-house, built as a tabletop action role-playing game.

Bowlero / ENTERPRISE GAMIFICATION
Goldfish
A gamified mobile training platform for frontline teams. Koco led design on it as Head of Product Design at Bowlero.

Small & Fast โข 24-48 hours
The Feat
A single, well-defined job done fast by our studio: an illustration, an animation, a UI/UX audit, or a set of print graphics.
WHAT YOU LEAVE WITH
Specialized illustration ยท Motion and animation ยท Print and graphic goods ยท UI/UX audits

2-Week Sprint
The Quest
We take one feature from idea to an interactive prototype and a dev-ready handoff in two weeks. You get the designs, the prototype and the specs your engineers need, or our engineering partner can build it with you.
WHAT YOU LEAVE WITH
End-to-end feature design ยท System integration ยท Interactive prototype ยท Technical handoff

Monthly Partnership
The Saga
We join your team as its product design and/or engineering partner for a set number of days each month. We ship features, refine the experience, strengthen the architecture and keep design and engineering moving together.
WHAT YOU LEAVE WITH
Embedded design support ยท Backlog execution ยท Architecture and security review ยท Ongoing product momentum

Thatโs perfectly fine. Here is the full list of what House of Koco covers, grouped by discipline: product design, brand, marketing and engineering. Engineering includes MVP rescue, production readiness, software architecture, security, testing and infrastructure.
Product Services
Brand Services
Marketing Services
Engineering Services

The House
"The strongest companies weave brand, product, and marketing into a single story."
Mike Kochenburger founded House of Koco and leads its design. Before the studio he was Head of Product Design at Bowlero, where he led design on the Goldfish mobile training platform, and he led a full overhaul of Arcadeโs product, brand and marketing philosophy, turning it into an $11M business in 9 months. He has also designed for Samsung and FIS.
Product design ยท Feature design sprints ยท Brand systems ยท Illustration and motion
QUOTE
"A working product proves the idea. Production-ready engineering makes it something people can depend on."
Daniel has been an engineer for 20 years. Heโs helped founders and product teams turn promising software into dependable products. He specializes in assessing, strengthening, and, if necessary, rescuing MVPs and rapidly built applications as they move toward real customers and production use, improving architecture, security, testing, infrastructure, and maintainability while preserving what already works. At House of Koco, Daniel leads engineering for MVP rescue, production readiness and software builds.
FOCUS
Production Readiness ยท Software Architecture ยท Product & MVP Rescue

Engineering Lead
Daniel Hampton
David Morton
Lead Engineer, Multiple Projects

Mike Walker
Product Manager @ VLTED

Essays from the studio on product design, differentiation, engineering and building with AI.
More coming soon!

The practical details of working with House of Koco, from first conversation to final handoff.



















































